The Day After campaign took place over 30 years ago, but it is worth describing in some detail. It was a remarkable, even historic communications effort, demonstrating how Josh tackles challenges and thinks big.
Campaigns, Reflections
On July 6, 2015, the Dalai Lama turned 80 years old. People love to celebrate 80th birthdays, much more than 75 (why is that?), so it was clear to all that there would be a big worldwide observance.
Reflections
Elizabeth Glaser founded the Pediatric AIDS Foundation and become a fierce social activist, and one of the most famous women in America. I became a trusted advisor, handling the communications for the family and the Foundation. Here are excerpts from Elizabeth’s book, In the Absence of Angels: A Hollywood Family’s Courageous Story, published in 1991, which recounts some of our history working together.
